Review suspicious endorsements. Keep creative work traceable.
Check suspicious ads and incoming campaign media. Watermark original work before sharing it with clients, partners or followers.
| Your creative need | How TracReal helps |
|---|---|
Assess a suspected fake endorsementAn ad can make a creator or spokesperson appear to endorse a product they never promoted. In 2024, altered Taylor Swift videos promoted a bogus Le Creuset giveaway; the brand said no such partnership existed. AFP Fact Check | Detect checks images and video you supply for signs of manipulation, with a score and an explanation when available. |
Review product images before approvalA creator’s before-and-after image can be edited to exaggerate a product’s apparent effect. | Detect checks supplied images for signs of manipulation and can highlight a suspicious area, helping your team ask the creator about the edit. |
Recover a missing creator creditYour photo or video is reposted without the caption, credit or contact details that accompanied it. | Protect links an invisible watermark to your registered attribution and contact details, so a later image or video with a readable mark can lead back to you. Content attribution and licensing |
Check the agreement before campaign reuseA brand wants to reuse a creator’s image in paid ads after the original campaign agreement ends. | Detect recovers an asset reference from a readable Protect watermark, helping you find your own agreement before approving the new placement. |
Trace a pre-release partner copyA product-launch preview shared with agencies or retailers appears before the embargo ends. | Protect can mark each outgoing copy separately. Keep its reference in your delivery log; a readable watermark can match a supplied copy to the handoff you recorded. Leak tracing |
Keep AI concepts distinct from product photosAn AI-generated product concept can be reused as though it shows the product customers will receive. | Protect links the marked concept to its asset record and, where available, C2PA Content Credentials. Detect can recover the linked credentials from a readable watermark to show the recorded source, creation history and any declared AI use. Use the asset ID to find additional production notes. AI content provenance |