Check incoming media. Keep published work traceable.
Check photos and video before publication. Add invisible watermarks to the work you share, so later copies can help you find the original.
| Your publishing need | How TracReal helps |
|---|---|
Check visuals sent in as news evidenceA contributor’s photo or clip may add a person, remove an object or fabricate a scene. In March 2024, AP withdrew a royal family photo after finding signs of manipulation. AP’s account | Detect checks for signs of manipulation, helping picture editors decide which files need closer source checks before they support a story. Media verification |
Check an interview before quoting itA recorded interview makes a public figure appear to endorse a product or admit wrongdoing. | Detect checks the recording for manipulation. Use any available explanation or highlights to focus follow-up with the interviewee before treating the words as a quote. |
Check paid media before licensing itA supplier offers a photo or clip as original footage, but it may contain undisclosed synthetic content. | Detect can examine a sample for manipulation before you agree to license it. Use the finding to ask the supplier about undisclosed synthetic content before committing budget. |
Respond when a clip impersonates your newsroomA suspected deepfake uses your presenter’s face and bulletin branding to promote a scam. In 2023, a fake A Current Affair video promoted an investment scam. ABC Media Watch | Detect examines a supplied recording for signs of manipulation, giving your standards team a finding to consider when preparing a correction or responding to the impersonation. |
Keep AI illustrations tied to their contextAn AI-generated image created for a feature is later passed around as a news photograph. | Protect can watermark the labelled illustration before publication. Detect can recover linked C2PA Content Credentials from a readable mark, where available, so staff can review its recorded source, creation history and any declared AI use before presenting it as a news photograph. AI content provenance |
Identify a syndicated copy with no creditA partner returns one of your photos or clips with the credit and original filename missing. | Protect watermarks images and video before distribution. Detect can recover registered attribution and an asset reference from a readable mark, helping your asset desk check the credit or licence record. Linked C2PA Content Credentials can also be recovered, where available, after embedded metadata is lost. Content attribution and licensing |